The Whisky Warrior Podcast

🥃 From a Slovenian basement to one of the world's highest-rated whiskies!
What does it take to build an internationally recognised whisky distillery from scratch?
For Boštjan Marušič, co-founder and CEO of Broken Bones Distillery, the answer involves years of experimentation, homemade copper stills, Slovenian oak, a remarkable amount of determination and two rather unfortunate accidents!
In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer travels virtually to Ljubljana, Slovenia, to discover the extraordinary story behind Broken Bones Whisky.
Beginning in 2012, Boštjan and his co-founder Borut Osojnik set out to create a Slovenian single malt whisky capable of standing alongside the world's finest.
Neither came from a traditional whisky-distilling background.
Boštjan was a computer scientist and entrepreneur, while Borut brought experience in fruit brandy distillation and a passion for Scotch whisky.
Together, they spent years researching, experimenting and developing their own approach to whisky production.
Their determination eventually paid off.
In Jim Murray's Whisky Bible 2026, Broken Bones Peated Cask Strength received an extraordinary 97 points, was recognised as the Best Continental European Whisky, and ranked sixth in the world.
But the awards are only part of the story.
🥃 In This Episode, We Discuss:
How Broken Bones Distillery began in a basement in 2012.
Boštjan's journey from computer science to whisky entrepreneurship.
Learning traditional whisky production techniques at Springbank in Scotland.
Designing and building their own copper pot still.
Why experimentation became central to the Broken Bones philosophy.
How a broken leg and broken nose inspired the distillery's unusual name.
The significance of Jim Murray's 97-point whisky rating.
Why Broken Bones uses Slovenian oak before transferring whisky to ex-bourbon casks.
How Slovenia's climate affects whisky maturation and flavour.
Creating balanced peated whisky without overwhelming smoke.
The challenges of scaling a small independent distillery.
Why the global whisky industry is becoming increasingly diverse.
The growing interest in whisky from countries outside Scotland and Ireland.
Where UK enthusiasts can discover Broken Bones Whisky.
Boštjan's reflections on entrepreneurship, legacy and what makes a life well lived.
🌍 Why Slovenian Whisky Deserves Your Attention
For generations, Scotland and Ireland have dominated the conversation around whisky.
But the global whisky landscape is changing.
Countries including India, Taiwan, Australia and Slovenia are demonstrating that exceptional whisky can emerge from very different climates and traditions.
Broken Bones is a fascinating example.
Rather than copying Scotch whisky, its founders have developed a distinctive production philosophy that combines technical knowledge, Slovenian oak, careful fermentation and experimental cask maturation.
The result is a whisky with its own personality and sense of place.
🥃 The Story Behind the Broken Bones Name
One of the most entertaining moments of this interview is discovering how the distillery got its name.
During their early whisky experiments, Boštjan broke his leg.
Just ten days later, co-founder Borut broke his nose while playing mini golf with his children!
Friends joked that they should call their whisky Broken Bones.
The name stuck.
Sometimes the best branding stories really do happen by accident!
🔗 Connect with Boštjan Marušič
Boštjan Marušič — Co-Founder & CEO, Broken Bones Distillery
Boštjan is a Slovenian entrepreneur and whisky distiller whose passion for experimentation helped create one of Slovenia's best-known independent whisky brands.
Broken Bones Distillery produces small-batch single malt whisky, gin and other spirits, combining traditional craftsmanship with innovative production methods.
Broken Bones Distillery:https://www.brokenbones.si/
UK Retailers Mentioned in the Interview:
Master of Malt:https://www.masterofmalt.com/
The Whisky Exchange:https://www.thewhiskyexchange.com/
🔗 Connect with Glen Palmer
Glen Palmer — Host of Whisky Wealth Warrior & Founder of Whisky Wealth Mastery
Glen is passionate about whisky education, independent distilleries and helping enthusiasts make more informed decisions about whisky and cask ownership.
LinkedIn:https://www.linkedin.com/in/glen-palmer-online/
YouTube — Whisky Wealth Warrior:https://www.youtube.com/@WhiskyWealthWarrior2
Podbean — Listen to the Podcast:https://whiskywarriorpodcast.podbean.com/
Whisky Wealth Mastery:https://whiskywealthmastery.com/
FREE Whisky Investment Guide:https://whiskywealthmastery.com/free
Complimentary 15-Minute Discovery Call:https://app.onecal.io/b/glen-palmer/15-minute-discovery-call
Interested in Being a Podcast Guest?https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast
Drink Responsibly – Invest Responsibly.
#BrokenBonesDistillery #SlovenianWhisky #WorldWhisky #SingleMaltWhisky #WhiskyPodcast #WhiskyWealthWarrior #BostjanMarusic
 
 

🍷 Why has something as enjoyable as wine become so intimidating?
From complicated wine lists and confusing tasting notes to the fear of choosing the wrong bottle, wine snobbery has left many people feeling they need to be experts simply to enjoy a glass.
But what if we've been approaching wine completely the wrong way?
 
🥃 Wine, Whisky and the Importance of Enjoyment
Although Whisky Wealth Warrior traditionally focuses on whisky, Glen and Natalia discover some fascinating connections between the two industries.
Both depend on craftsmanship, heritage, storytelling and the skill of the people behind the product.
And both should ultimately be about enjoyment.
Because the best wine isn't necessarily the most expensive or highly rated. It's the one you genuinely enjoy.
🔗 Connect with Natalia Suta
Natalia Suta — Wine Writer, Educator & Founder of Wine Rocks
https://www.linkedin.com/in/natalia-suta-42b50859/ 
🔗 Connect with Glen Palmer
Glen Palmer — Whisky Wealth Warrior Podcast Host & Founder of Whisky Wealth Mastery
LinkedIn:https://www.linkedin.com/in/glen-palmer-online/
Whisky Wealth Warrior on YouTube:https://www.youtube.com/@WhiskyWealthWarrior2
Listen on Podbean:https://whiskywarriorpodbean.com
Whisky Wealth Mastery:https://whiskywealthmastery.com
FREE Whisky Investment Guide:https://whiskywealthmastery.com/free
Complimentary 15-Minute Discovery Call:https://app.onecal.io/b/glen-palmer/15-minute-discovery-call
Interested in Being a Podcast Guest?https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

🥃 Is Indian single malt whisky changing the global whisky industry?
For decades, Scotch whisky has set the benchmark for premium single malts. But Indian whisky is gaining international recognition, developing its own distinctive character and challenging long-held perceptions about where great whisky can be produced.
So what makes Indian whisky different? Can it compete with Scotch? And what does its rise mean for the future of the global spirits industry?
In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer is joined by Gora Mukherjee, an independent global whisky consultant, entrepreneur and drinks industry leader with over 30 years of experience.
Having worked with major international drinks businesses including Diageo, SABMiller and United Distillers, Gora has spent decades developing brands, building distribution networks and understanding what makes successful spirits businesses work.
Together, Glen and Gora explore the rise of Indian single malt whisky, the opportunities facing Scotch and Irish whisky producers in India, and the commercial realities behind creating successful international whisky brands.
Gora explains why Indian whisky should embrace its own identity rather than imitate Scotch, and how India's climate influences whisky maturation.
He also shares his thoughts on leading Indian whisky producers, including Amrut, Paul John and Indri, and offers recommendations for whisky enthusiasts looking to discover Indian single malts.
But the conversation doesn't stop there.
Glen and Gora explore the often misunderstood world of whisky cask ownership and investing, discussing why education, transparency, documentation and due diligence are essential.
Glen shares his personal experience of being sold a fake whisky cask, while Gora explains why potential investors must understand the practical responsibilities and risks of ownership before considering financial returns.
They also discuss whisky as a long-term family legacy, including a remarkable story about a grandfather who purchased a cask for his infant grandson.
It's a conversation about whisky, entrepreneurship, responsible investing, heritage and the importance of building something that lasts.
🥃 In This Episode, We Discuss:
Indian whisky vs Scotch: Why Indian single malt is earning global respect and developing a distinctive identity.
Climate and whisky maturation: How India's maturation environment influences flavour and the interaction between spirit and wood.
Indian single malt recommendations: Gora's thoughts on Amrut, Paul John, Indri and the wider Indian whisky industry.
The future of world whisky: How emerging whisky-producing countries are contributing to a more diverse global market.
Building successful whisky brands: Lessons from over 30 years working in the international drinks industry.
Why good whisky isn't always commercially successful: The importance of distribution, marketing, pricing, cash flow and understanding consumers.
Shuddh and product innovation: Challenging traditional perceptions of India's country liquor category.
Whisky cask investing: Understanding ownership, insurance, storage, taxation, liquidity and exit strategies.
Whisky investment scams: Why transparency, verification and due diligence matter.
Responsible whisky investment education: Why understanding the product and its risks must come before discussing potential returns.
Whisky as a legacy: The emotional and personal reasons some collectors purchase casks for future generations.
The Indian market opportunity: Why Scotch and Irish whisky brands need to understand India's consumers and regulatory complexities.
Entrepreneurship and legacy: What makes a successful whisky brand last for generations, and what constitutes a life well lived.
🌍 Why Indian Whisky Matters
Gora believes Indian single malt whisky has moved from being questioned internationally to being respected for its own qualities.
Rather than measuring Indian whisky against Scotch alone, he argues that the industry should celebrate what India's climate, production techniques and whisky makers uniquely contribute.
The discussion offers an interesting perspective for whisky enthusiasts who want to explore beyond traditional Scotch and Irish expressions.
🔗 Connect with Gora Mukherjee
https://www.linkedin.com/in/gora-mukherjee/ 
🔗 Connect with Glen Palmer
Glen Palmer — Whisky Wealth Warrior Podcast Host & Founder of Whisky Wealth Mastery
Glen helps whisky enthusiasts and prospective cask owners better understand whisky through education, due diligence and informed decision-making.
🔗 LinkedIn:https://www.linkedin.com/in/glen-palmer-online/
🎙️ Whisky Wealth Warrior on YouTube:https://www.youtube.com/@WhiskyWealthWarrior2
🎧 Listen on Podbean:https://whiskywarriorpodbean.com
🥃 Whisky Wealth Mastery:https://whiskywealthmastery.com
📘 FREE Whisky Investment Guide:https://whiskywealthmastery.com/free
📅 Complimentary 15-minute discovery call:https://app.onecal.io/b/glen-palmer/15-minute-discovery-call
🎤 Interested in appearing on the podcast?https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast

Can 18-Month-Old Spirit Taste Like 12-Year-Old Whisky? | Christopher Pateman, Lancaster Spirits
🥃 Can traditional whisky-making techniques produce extraordinary flavour in a fraction of the usual maturation time?
In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer is joined by Christopher Pateman, Commercial Manager at Lancaster Spirits Company, to explore the fascinating journey of an emerging English single malt whisky distillery.
Lancaster Spirits is preparing for its inaugural English single malt whisky release in 2027, but its approach to whisky production is already challenging conventional thinking.
Combining decades of brewing expertise with traditional, hands-on production methods, Lancaster is creating a distinctive spirit through live brewer's yeast, extended fermentation and carefully selected first-fill casks.
Chris shares why he believes some of Lancaster's 18-month-old spirit could be mistaken for whisky aged 10–12 years, and explains the science and craftsmanship behind its remarkable flavour development.
But this episode goes far beyond whisky production.
Glen and Chris explore what it takes to establish a whisky distillery before its first release, the commercial realities of the English whisky industry, and the opportunities and risks involved in owning a cask from a young distillery.
🥃 In This Episode, We Explore:
The Lancaster Spirits story: How an established brewery expanded into English single malt production.
Traditional whisky-making: Why Lancaster prioritises manual production, live brewer's yeast and flavour over maximum efficiency.
Extended fermentation: How fermentation lasting up to 168 hours influences the character of its spirit.
Whisky maturation: The influence of first-fill sherry, bourbon and wine casks, smaller barrels and oxidation.
Young spirit versus mature whisky: Why Chris believes some 18-month-old releases taste significantly older.
Whisky cask ownership: Understanding the Cask Collective, ownership rights, bottling options and potential risks.
The business of whisky: How Lancaster manages costs and builds customer relationships while its whisky matures.
The future of English whisky: Its growing identity and how it can establish itself alongside Scotch.
The first Lancaster single malt: Plans for a limited inaugural release in 2027.
A life well lived: Chris reflects on the people, experiences and memories that make a career in whisky worthwhile.
🔗 Connect with Christopher Pateman
🥃 Christopher Pateman — Commercial Manager, Lancaster Spirits Company
With approximately 15 years of experience in the drinks industry, Chris has worked across whisky retail, premium spirits, sales and business development. He now plays a central role in developing Lancaster Spirits Company and bringing its first English single malt to market.
🌐 Lancaster Spirits Company — Official website:https://lancasterspirits.co.uk/
🥃 Explore Lancaster's whisky, Cask Collective and Founders' Reserve:https://lancasterspirits.co.uk/collections/whisky
🏭 Distillery tours and tasting experiences:https://lancasterspirits.co.uk/pages/distillery-tours
🔗 Lancaster Spirits Company on LinkedIn:https://uk.linkedin.com/company/lancaster-spirits-co
🔗 Connect with Glen Palmer
🔗 LinkedIn — Connect with Glen Palmer:https://www.linkedin.com/in/glen-palmer-online/
🌐 Whisky Wealth Mastery — Whisky cask education and guidance:https://whiskywealthmastery.com
📖 Download your FREE Whisky Investment Guide:https://whiskywealthmastery.com/free
🥃 Book a complimentary 15-minute whisky cask discovery call:https://app.onecal.io/b/glen-palmer/15-minute-discovery-call
🎙️ Interested in becoming a guest on Whisky Wealth Warrior?https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast
About Whisky Wealth Warrior
Whisky Wealth Warrior goes beyond the bottle to explore the people, businesses, innovations and stories shaping the future of whisky.
Hosted by Glen Palmer, the podcast brings together distillery founders, whisky experts, entrepreneurs and industry leaders for engaging conversations about whisky production, ownership, collecting, business and education.
Education first. No hype. No shortcuts.
Play the long game. Play it like a warrior. 🥃
#LancasterSpirits #EnglishWhisky #WhiskyWealthWarrior #ChristopherPateman #SingleMaltWhisky #WhiskyCasks #WhiskyMaturation #WhiskyPodcast

What happens when almost 30 years at Royal Mail leads to an entirely unexpected second career producing award-winning Welsh wine?Glen Palmer is joined by Robb Merchant, co-owner of White Castle Vineyard, for the remarkable story of how Robb and his wife Nicola transformed their dream into an award-winning vineyard.They explore the realities behind the romantic image of winemaking — from planting 4,000 vines and working around a full-time career to battling frost, understanding microclimates, experimenting with Cabernet Franc and eventually producing an internationally recognised Welsh red.Robb also explains why provenance, integrity and quality sit at the heart of White Castle Vineyard and why customer relationships are every bit as important as the wine itself. Glen Palmer and Robb MerchantPerhaps the most powerful moment comes towards the end when Glen asks Robb what a life well lived would look like.His answer? He feels he's already living it. Glen Palmer and Robb Merchant
 
 
In this episode:- From Royal Mail to vineyard owner- Starting White Castle Vineyard- Growing wine grapes in Wales- Climate, frost and agricultural risk- Cabernet Franc and experimentation- Building an award-winning wine brand- Wine vs whisky- Oak barrels and flavour- Entrepreneurship later in life- Family, legacy and a life well lived
🔗 White Castle Vineyardhttps://whitecastlevineyard.com/ 
🔗 Robb Merchanthttps://www.linkedin.com/in/robb-merchant/ 
🔗 Connect with Glen Palmerhttps://www.linkedin.com/in/glen-palmer-csmp-tapa-tsr1-fsr-a-iosh-57770142/ 
🔗 Whisky Wealth Warriorhttps://www.youtube.com/@WhiskyWealthWarrior 
#WelshWine #WhiteCastleVineyard #WinePodcast #RobbMerchant #BritishWine #Winemaking #WhiskyWealthWarrior #Entrepreneurship
 
 
 

Beyond Malbec: The Argentine Wines the World Is Missing | Jasmine Montgomery
Argentina gave the world Malbec — but there's far more happening in Argentine wine than its most famous grape. 🍷🇦🇷In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer speaks with Jasmine Montgomery, founder of Phoenix Cellars, about an extraordinary wine journey that began in Vancouver and led to 15 years living and working in Argentina.What was originally intended to be just three months celebrating her wine studies in Mendoza became a huge chapter of Jasmine's life. JasmineToday, through Phoenix Cellars, she works to introduce exceptional Argentine producers to Western Canada. Jasmine
The conversation explores Argentina beyond Malbec — including overlooked heritage varieties that are experiencing a resurgence as winemakers and consumers rediscover lighter, fresher styles with less oak influence. Jasmine
You'll also hear about wine tourism, entrepreneurship, changing consumer tastes, the relationship between wine and whisky, resilience and why wine ultimately represents far more
than what's inside the bottle.🔗 Connect with Jasmine MontgomeryLinkedIn:https://www.linkedin.com/in/jasminelmontgomery/ 
🔗 Connect with Glen PalmerLinkedIn – Glen Palmerhttps://www.linkedin.com/in/glen-palmer-online/ Whisky Wealth Masteryhttps://whiskywealthmastery.com
FREE Whisky Investment Guidehttps://whiskywealthmastery.com/free YouTube – Whisky Wealth Warriorhttps://www.youtube.com/@WhiskyWealthWarrior2 Podcasthttps://whiskywarriorpodbean.com 
#ArgentineWine #Malbec #Mendoza #Wine #WineLovers #WineIndustry #WineTourism #WineBusiness #JasmineMontgomery #WhiskyWealthWarrior

Whisky Cask Investing EXPOSED: The Truth About Prices, Returns & RiskAre whisky cask investors paying too much before their investment has even begun?In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with John Moore, Founder and Director of The Stirling Whisky Company, for a fascinating conversation about what really happens behind the numbers in whisky cask investment.With 20+ years of experience in corporate finance and more than a decade around Scotch whisky, John approaches whisky casks from both a financial and industry perspective.And one of the biggest issues he sees is price.The conversation explores situations where whisky casks may be marketed at several times their underlying value, alongside projections suggesting annual returns of 15% or more.John explains why investors need to look beyond the distillery name and examine the fundamentals:
A good whisky cask can still be a bad investment if you pay too much for it.
Before buying, investors need to understand exactly what they own, what comparable whisky is worth, what costs they'll incur and — crucially — who might eventually buy that cask from
them.🔗 Connect with John MooreJohn Moore – Founder & Director, The Stirling Whisky Company LinkedIn:https://www.linkedin.com/in/stirlingwhisky/ 
🔗 Connect with Glen Palmer
LinkedIn – Glen Palmerhttps://www.linkedin.com/in/glen-palmer-online/ 
Whisky Wealth Masteryhttps://whiskywealthmastery.com 
Download the FREE Whisky Investment Guide
https://whiskywealthmastery.com/free 
Book a complimentary 15-minute Whisky Cask Discovery Call
https://app.onecal.io/b/glen-palmer/15-minute-discovery-call 
Want to appear on Whisky Wealth Warrior?https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast 
Watch Whisky Wealth Warrior on YouTubehttps://www.youtube.com/@WhiskyWealthWarrior2 
#WhiskyInvestment #WhiskyCasks #WhiskyCaskInvestment #ScotchWhisky #AlternativeInvestments #CaskInvestment #WhiskyInvesting #WhiskyIndustry #WhiskyWealthWarrior #JohnMoore
 

Can Great Wine REALLY Come in a Can? | Ben Franks
Can premium wine really come in a can — or does putting great wine into aluminium immediately make consumers perceive it as inferior?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Ben Franks, CEO and Co-Founder of Canned Wine Group, to explore entrepreneurship, innovation and what happens when you challenge one of the wine industry's strongest traditions.
Ben entered the wine business remarkably young, launching Novel Wines at just 22 years old before eventually becoming involved in an entirely different challenge: proving that the quality of a wine doesn't have to be determined by the container it comes in.
Canned Wine Group set out to do something different.
Rather than treating canned wine as another RTD product, the company wanted to take premium European wines designed for genuine wine drinkers and offer them in a more convenient format.
🍷 Glen and Ben discuss:Ben's entrepreneurial journey through the wine industryStarting his first wine business at 22Building Novel WinesThe origins of Canned Wine GroupWhether premium wine really needs a glass bottleConsumer perceptions surrounding canned wineConvincing winemakers to embrace alternative packagingSustainability and the environmental impact of wine packagingReducing waste in hospitalityConvenience and single-serve formatsThe commercial case for canned wineInnovation versus traditionChanging consumer behaviourThe future of wine packagingLessons from building businesses in the drinks industry
One particularly interesting hospitality argument is waste.
Ben explains how cans can allow venues to open exactly the amount of wine required rather than opening a full bottle, while potentially improving service speed and allowing operators to offer better-quality wine without necessarily increasing the price to the customer.
So perhaps the real question isn't:
“Can great wine come in a can?”
Maybe it's:
“Why have we become so convinced that great wine has to come in a bottle?”
🔗 Connect with Ben Franks
Linkedin
https://www.linkedin.com/in/benfrankswine/ 
Ben Franks – CEO & Co-Founder, Canned Wine Group 
🔗 Connect with Glen Palmer
LinkedIn – Glen Palmerhttps://www.linkedin.com/in/glen-palmer-online/ 
Whisky Wealth Masteryhttps://whiskywealthmastery.com 
FREE Whisky Investment Guidehttps://whiskywealthmastery.com/free 
Book a complimentary 15-minute discovery call https://app.onecal.io/b/glen-palmer/15-minute-discovery-call 
Want to be a guest on the Whisky Wealth Warrior Podcast?https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast 
Whisky Wealth Warrior on YouTubehttps://www.youtube.com/@WhiskyWealthWarrior2 
#CannedWine #Wine #PremiumWine #WineLovers #WineIndustry #SustainableWine #WineInnovation #CannedWineGroup #BenFranks #DrinksIndustry #WhiskyWealthWarrior

They Built a Whisky Distillery at 69° North! | Bivrost Whisky
What happens when you decide to build a whisky distillery at 69° North — surrounded by Arctic mountains, fjords, extreme weather and the Northern Lights? 🥃❄️
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Tor Petter Christiansen, co-founder of Aurora Spirit Distillery and home of Bivrost Whisky, together with returning guest Chris Greta of Still Life Stories.
Tor's route into whisky was anything but conventional.
With a background in project management, web development and business, he wasn't a distiller — and initially wasn't even a whisky drinker.
But an idea planted by a friend refused to disappear.
Eventually, Tor travelled to Islay to investigate what Scotland's distilleries were doing. After experiencing the whisky, production, tourism, hospitality and storytelling firsthand, he made a life-changing decision: he was going to build a distillery in Arctic Norway.
The result became Aurora Spirit Distillery and Bivrost Whisky.
 
🔗 Discover Bivrost Whisky & Aurora Spirit Distillery
🥃 Bivrost Whisky / Aurora Spirit Distillery:https://bivrost.com
🔗 Connect with Chris Greta
📖 Still Life Stories:https://thestilllifestories.com/
🔗 Chris Greta:https://chrisgreta.com/
🔗 Connect with Glen Palmer
🔗 LinkedIn:https://www.linkedin.com/in/glen-palmer-online/
🌐 Whisky Wealth Mastery:https://whiskywealthmastery.com
📖 Download your FREE Whisky Investment Guide:https://whiskywealthmastery.com/free
🥃 Book a complimentary 15-minute whisky cask discovery call:https://app.onecal.io/b/glen-palmer/15-minute-discovery-call
🎙️ Want to be a guest on the Whisky Wealth Warrior Podcast?https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast
#BivrostWhisky #AuroraSpirit #NorwegianWhisky #ArcticWhisky #Whisky #WhiskyPodcast #SingleMaltWhisky #ArcticBarley #VikingWhisky #NorseMythology #WhiskyCasks #WhiskyTourism #CraftWhisky #WhiskyWealthWarrior
 
 
 
 
 

Could whisky learn something from the gin boom — and could making the category brighter, more accessible and less intimidating bring an entirely new generation of drinkers into whisky?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Carol Jackson, Founder and Managing Director of Ellis Spirits, for a wide-ranging conversation about gin, rum, whisky, entrepreneurship, branding, innovation and the reality of building an independent Scottish spirits business.
Carol didn't begin her career in the drinks industry.
Her background was in corporate programme management, technology delivery and transformation, including work with RBS Group and Lloyds Banking Group.
But after years of corporate life, Carol wanted to build something of her own.
What started as an idea for a premium ready-to-drink gin developed into Ellis Gin — a Scottish brand built around flavour, personality, experiences and innovative colour-changing gin.
Carol eventually took Ellis Gin from zero to profitable in two years, but the journey taught her that creating a fantastic product is only the beginning.
You still need to know your customer.
You still need a sales strategy.
And most importantly, people need to know you exist.
Carol also shares how Ellis adapted during Covid by creating virtual gin experiences that brought people together at a time when social interaction had almost disappeared.
That journey subsequently took her products to Downing Street and the House of Lords and led to recognition through Small Business Britain.
Today, Ellis has expanded beyond gin into rum.
Carol explains the thinking behind Ellis Rum, a honey-spiced expression combining predominantly Caribbean rum with Scottish rum — with another unusual ingredient in the story:
🐝 Honey connected to around 30,000 bees living in central Glasgow.
Glen and Carol also explore where whisky, gin and rum can learn from one another.
Carol believes whisky could become less masculine, brighter and more fun in its marketing, while using cocktails and experimentation to attract consumers who might otherwise feel intimidated by the category.
Meanwhile, gin could learn something from whisky's ability to create premiumisation and perceived value.
 
🔗 Connect with Carol Jackson
🍸 Ellis Gin:https://ellisgin.com  
🥃 Ellis Rum:https://ellisrum.com 
🔗 LinkedIn:https://www.linkedin.com/in/carol-jackson-ellisgin/ 
 
🔗 Connect with Glen Palmer
🔗 LinkedIn:https://www.linkedin.com/in/glen-palmer-online/ 
🌐 Whisky Wealth Mastery:https://whiskywealthmastery.com 
📖 Download your FREE Whisky Investment Guide:https://whiskywealthmastery.com/free 
🥃 Book a complimentary 15-minute whisky cask discovery call:https://app.onecal.io/b/glen-palmer/15-minute-discovery-call 
🎙️ Want to be a guest on the Whisky Wealth Warrior Podcast?https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast 
#Whisky #Gin #Rum #EllisGin #EllisRum #ScottishGin #ScottishSpirits #DrinksIndustry #Entrepreneurship #CarolJackson #WhiskyWealthWarrior