The Whisky Warrior Podcast

The Distiller Who Smokes Whisky with Sheep Manure | The Belgrove Story

n this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Peter Bignell of Belgrove Distillery and Chris Greta from Still Life Stories for a fascinating conversation about innovation, sustainability and the art of doing things differently.
Belgrove Distillery has earned a reputation as one of the most unique distilleries in the world, producing award-winning whisky using methods that challenge convention and celebrate true farm-to-bottle craftsmanship.
The discussion covers:
• The origins of Belgrove Distillery• Sustainable whisky production• The famous sheep manure smoked whisky• Growing grain and producing whisky on-site• Distilling innovation and experimentation• The challenges facing independent distilleries• Authenticity, terroir and storytelling
Peter’s unconventional approach has made Belgrove one of the most talked-about distilleries in Tasmania and a favourite subject for whisky enthusiasts around the world.
Whether you’re interested in whisky, entrepreneurship, sustainability or simply hearing the story of someone who refused to follow the crowd, this is an episode you won’t want to miss.
 
Connect With Peter at Belgrove Distillery:
Website: https://belgrovedistillery.com.au/pages/contact
 
Connect With Chris at Still Life Stories:
YouTube: https://youtube.com/@chrisgreta?si=3PAS25oC85yNBfAi
Linkedin: https://www.linkedin.com/in/chrisgreta/
 
Connect With Glen: 
LinkedIn: https://www.linkedin.com/in/glen-palmer-online/
Facebook: https://www.facebook.com/whiskywealthmastery
Instagram: https://www.instagram.com/whiskywealthmastery/
X: https://x.com/GlenPInvest
TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en
If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.
 

Inside the Whisky Cask Investment Market with Richard Wells.

In the last episode of series 2 of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Richard Wells from World of Whisky for a grounded and honest conversation about the whisky cask investment market.
 
Together, they explore:🥃 how professional cask selection actually works🥃 what separates quality casks from hype🥃 the importance of documentation, warehousing & ownership🥃 blue-chip vs emerging distilleries🥃 scarcity, maturation & long-term value🥃 the role independent bottlers play in the market🥃 common mistakes new investors make🥃 how serious investors should think about exit strategy
 
The conversation also addresses the recent scrutiny surrounding whisky investment scams and discusses what responsible due diligence should look like before transferring a single penny.
This is not a “get rich quick” conversation.
It’s a realistic discussion about patience, scarcity, strategy, and understanding whisky as a long-term alternative asset.
Whether you’re completely new to whisky cask investing or already building a portfolio, this episode offers valuable insight into how experienced professionals assess opportunities within the market.
 
Connect With Richard at World Of Whisky:
Website: https://worldofwhisky.co.uk
Connect With Glen: 
LinkedIn: https://www.linkedin.com/in/glen-palmer-online/
Facebook: https://www.facebook.com/whiskywealthmastery
Instagram: https://www.instagram.com/whiskywealthmastery/
X: https://x.com/GlenPInvest
TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en
If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.
 

How Aryn Pepper Turned a Bar Problem Into a Fast-Growing Drinks Brand

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer speaks with Aryn Pepper, founder of The Good Shrub Club, about what really makes drinks brands succeed in today’s market.
From cocktail culture and shrubs to storytelling, branding, hospitality, and consumer psychology, this conversation dives deep into the realities of building a modern premium drinks business.
Aryn shares how a simple problem behind the bar became the foundation for a fast-growing brand — and why authenticity, flavour, and emotional connection matter more than ever in the drinks industry.
Topics include:• Building a drinks brand from scratch• Consumer behaviour & modern buying psychology• The rise of non-alcoholic alternatives• Entrepreneurship & hospitality culture• Storytelling as a competitive advantage• How independent brands stand out
Connect With Aryn:
Website: https://splittree.ca
                https://thegoodshrubclub.com
LinkedIn: https://www.linkedin.com/in/arynpepper/
Instagram: https://www.instagram.com/thegoodshrubclub/
 
Connect With Glen: 
LinkedIn: https://www.linkedin.com/in/glen-palmer-online/
Facebook: https://www.facebook.com/whiskywealthmastery
Instagram: https://www.instagram.com/whiskywealthmastery/
X: https://x.com/GlenPInvest
TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en
 
If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.
 

The Psychology of Selling Spirits: How Ryan Guevara Builds Brands That Actually Stand Out

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer sits down with spirits consultant Ryan Guevara to explore the psychology behind premium spirits brands, customer behavior, and what actually drives long-term success in the drinks industry.
With a background in psychology and experience working across wine and spirits at a national level, Ryan shares insights into:
Why most brands struggle to stand out
The hidden psychology behind premium perception
What bar owners and consumers really care about
How storytelling influences buying decisions
Why modern consumers are changing the future of alcohol
The conversation also dives into branding, social media, distribution strategy, customer relationships, and the importance of solving problems rather than simply selling products.
From whiskey and mezcal to functional beverages and emerging trends, this is a fascinating look into where the spirits industry is heading next.
Connect with Ryan Guevara:
🔗 LinkedIn: https://www.linkedin.com/in/ryan-guevara12301993/📧 Email: rguevara1230@gmail.com
Connect With Glen: 
LinkedIn: https://www.linkedin.com/in/glen-palmer-online/
Facebook: https://www.facebook.com/whiskywealthmastery
Instagram: https://www.instagram.com/whiskywealthmastery/
X: https://x.com/GlenPInvest
TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en
If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.
 

Why ‘Being Yourself’ Beats Everything in Bourbon, Business & Life | Levin Woodall

This episode goes beyond bourbon.
Levin Woodall from Weldon Mills Distillery joins me for a conversation that dives into identity, authenticity, and what it really takes to build a brand in today’s spirits market.
From navigating the complexities of the North Carolina ABC system to building relationships that actually drive sales, Levin shares a grounded, real-world perspective on the industry.
Key themes include:
Authenticity vs “playing the role” in business
The power of story in selling premium spirits
Why local-first thinking is reshaping distillery growth
The future of bourbon and craft spirits
This is less about whisky… and more about how you build something that actually lasts.
Connect with Levin
Website: https://weldonmills.com
Instagram: https://www.instagram.com/weldon.mills/
e-mail: levin.woodall@weldonmills.com
LinkedIn: https://www.linkedin.com/in/levin-w-a64b442b3/
Connect With Glen: 
LinkedIn: https://www.linkedin.com/in/glen-palmer-online/
Facebook: https://www.facebook.com/GlenLKPalmer
Instagram: https://www.instagram.com/whiskywealthmastery/
X: https://x.com/GlenPInvest
TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en
If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.

The Inconvenient Distillery: Legacy, Loss & World-Class Whisky with Bill McHenry & Chris Greta

In this powerful episode of the Whisky Wealth Warrior Podcast, host Glen Palmer is joined by Chris Greta of Still Life Stories and Bill McHenry, founder of McHenry Distillery in Tasmania.
This is not just a conversation about whisky. It is a story about legacy, loss, patience, place, and what it really takes to build something meaningful in one of the most remote distilling locations in the world.
Bill shares the deeply personal journey behind McHenry Distillery — from corporate uncertainty to building a family legacy on the southern edge of Tasmania. Chris brings his storyteller’s eye to the conversation, revealing what makes small, independent distilleries so special and why the best whisky stories are often hidden in inconvenient places.
Together, they explore terroir, Tasmanian spring water, slow maturation, cask ownership, family, resilience, and the emotional weight behind every bottle.
Connect with Bill
website: https://mchenrydistillery.com.au
Connect with Chris
website: https://thestilllifestories.com
LinkedIn: https://www.linkedin.com/in/chrisgreta/
Facebook: https://www.facebook.com/ChrisGreta
Instagram: https://www.instagram.com/chris.greta/
Connect With Glen: 
LinkedIn: https://www.linkedin.com/in/glen-palmer-online/
Facebook: https://www.facebook.com/GlenLKPalmer
Instagram: https://www.instagram.com/whiskywealthmastery/
X: https://x.com/GlenPInvest
TikTok: https://www.tiktok.com/@whiskywealthmastery?lang=en
If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.
 

Alternative Investments Explained: Risk, Tax & Wealth Strategy with Sandhya Seshadri

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer speaks with alternative investment specialist Sandhya Seshadri, who works across oil & gas, real estate syndications, and private credit to help investors diversify beyond traditional markets.
Sandhya shares a deep dive into how experienced investors think about risk, liquidity, tax efficiency, and long-term wealth building in today’s volatile market conditions. The conversation explores the trade-offs between short-term income and long-term appreciation, and how alternative assets can play a powerful role in building a resilient portfolio.
From oil & gas tax advantages to real estate cycles, private credit, and even whisky as a legacy investment, this episode breaks down what actually matters when allocating capital.
If you’re serious about thinking beyond stocks and building long-term wealth intelligently, this is one to listen to.
Connect with Sandhya:🌐 https://engineeredcapital.com🔗 LinkedIn: https://www.linkedin.com/in/engineered-capital/
 
Connect with Glen:
LinkedIn: https://www.linkedin.com/in/glen-palmer-online/
If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here:
https://whiskywealthmastery.com/free to get started on your whisky investment journey.

Mushroom-Infused Whisky?! Kelley Duggan’s Wild New Take on Flavour & Experience

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer sits down with Kelley Duggan, founder of Bewilder Bewilder — a truly unique brand pushing the boundaries of what whisky can be.
Kelley shares her journey from hospitality and business development into launching one of the most unconventional whisky concepts out there: a wild forest mushroom-infused whisky. This isn’t just about flavour — it’s about experience, creativity, and redefining how we connect with what we drink.
The conversation dives into the inspiration behind the brand, the science and experimentation involved in mushroom infusion, and the challenges of building something completely new in a traditional, male-dominated industry. Kelley also opens up about the realities of starting from scratch, navigating distribution, and turning a bold idea into a growing business.
This episode is a must-listen for anyone interested in whisky innovation, brand building, or thinking differently about opportunity in the spirits industry.
To find out more about Kelley and Bewilder Bewilder:Website: https://www.bewilderbewilder.come-mail: contact@bewilderbewilder.comInstagram: https://www.instagram.com/bewilderbewilderFacebook: https://www.facebook.com/bewilderbewilderwhiskey
 
And to explore how whisky can play a role in long-term wealth strategies:https://whiskywealthmastery.com/free

From Media to Mixology: How Ryan Provost Is Reinventing Ready-to-Drink Cocktails

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer sits down with Ryan Provost, co-founder and CEO of BoozBox — a premium ready-to-drink cocktail brand bringing bar-quality drinks into a convenient, scalable format.
Ryan shares his journey from producing content for major platforms like Forbes and Vice, to building a drinks brand born during the uncertainty of the 2020 pandemic. What started as an idea around a kitchen table has evolved into a fast-growing brand now operating across multiple US markets. 
The conversation dives into:
Turning a simple idea into a fully launched product
The realities of building a drinks brand from scratch
Why storytelling and content are a competitive advantage
The challenges of breaking perception around boxed drinks
Pricing strategy, margins, and scaling in the RTD market
Targeting the next generation of consumers
Ryan also shares how BoozBox is positioning itself in a crowded RTD space, balancing quality, convenience, and affordability to drive repeat purchases and long-term growth.
This episode is ideal for entrepreneurs, brand builders, and investors looking to understand what it really takes to launch and scale a modern drinks brand.
Connect with Ryan:
BoozBox Website: https://www.drinkboozbox.com
Ryan's LinkedIn: https://www.linkedin.com/in/ryanprovostofficial/
BoozBox LinkedIn: https://www.linkedin.com/company/boozbox/
BoozBox Instagram: https://www.instagram.com/boozbox/
Connect with Glen:
LinkedIn: https://www.linkedin.com/in/glen-palmer-online/
If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.
 

How Kevin Meller Is Disrupting the RTD Market with Cali Beverages

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer sits down with Kevin Meller, CEO of Cali Beverages — a bold new ready-to-drink (RTD) brand aiming to shake up a crowded market with fresh thinking, real ingredients, and standout branding.
Kevin shares how his background in hospitality, wine, and customer experience shaped his approach to building a drinks brand that prioritises fun, accessibility, and connection over industry pretension.
The conversation explores:
Why the RTD market is booming — and how to stand out
The problem with traditional wine culture and how to break it
Building a brand that creates emotion, experience, and “noise”
The power of scent, packaging, and in-store experience
Why partnerships and brand alignment matter more than ever
Scaling strategies: deep vs wide market penetration
Kevin also discusses the upcoming launch of Cali Beverages across Total Wine and BevMo stores in California, and how they plan to build strong local brand loyalty before expanding further. 
This episode is ideal for entrepreneurs, drinks industry professionals, and investors looking to understand what it really takes to build and launch a standout brand in today’s competitive market.
          Connect with Kevin:
LinkedIn: https://www.linkedin.com/in/kevin-mellor-59b6ab151/
Follow Cali Beverages (LinkedIn): https://www.linkedin.com/company/calibeverages/
Connect With Glen: 
LinkedIn: https://www.linkedin.com/in/glen-palmer-online/
If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.