The Whisky Warrior Podcast

Glen Palmer sits down with Conor Begley, co-founder and president of Fathers Beer, to break down how he built an award-winning “clean beer” brand and scaled it at speed. Conor shares the playbook behind landing major retail distribution fast, raising over $1M from high-profile investors, and why transparency and taste are the real trust-builders in a crowded category. The conversation also draws parallels for whiskey cask investors looking to build their own brands the right way.
And to learn more about Whisky Wealth Mastery, where whisky lovers go to learn the investment side of the spirit properly and responsibly, go to:Personal LinkedIn Profile: https://www.linkedin.com/in/glen-palmer-online/Whisky Wealth Mastery LinkedIn Profile: https://www.linkedin.com/company/whisky-wealth-mastery/

Host Glen Palmer sits down with Craig Potter, co-founder and CEO of Soda Jerk LLC, to break down what it really takes to launch and scale a spirits brand, from raising early capital to securing reliable distribution across 20+ states. Craig shares how an influencer-driven strategy created retail pull during COVID and how earning Walmart’s “Golden Ticket” in California reshaped the brand’s growth playbook. Along the way, he connects spirits, real estate, and entrepreneurship with a clear theme: build a strong foundation, deliver consistent value, and let trust turn selling into confirmation.
And to learn more about Whisky Wealth Mastery, where whisky lovers go to learn the investment side of the spirit properly and responsibly, go to:Personal LinkedIn Profile: https://www.linkedin.com/in/glen-palmer-online/Whisky Wealth Mastery LinkedIn Profile: https://www.linkedin.com/company/whisky-wealth-mastery/

In this episode of Whisky Wealth Warrior, host Glen Palmer is joined by Alistair MacDonald, Founder of Barley Nectar and independent bottler behind Castle Bay, whose family has been in the whisky industry since the 1820s. Alistair shares candid insights into today’s cask market, the realities of independent bottling, and why clarity of purpose is essential before buying a whisky cask. The conversation also explores market corrections, regauging risks, long-term thinking, and how passion, not hype, should drive both collecting and investing in whisky.
And to learn more about Whisky Wealth Mastery, where whisky lovers go to learn the investment side of the spirit properly and responsibly, go to:Personal LinkedIn Profile: https://www.linkedin.com/in/glen-palmer-online/Whisky Wealth Mastery LinkedIn Profile: https://www.linkedin.com/company/whisky-wealth-mastery/

In this episode of Whisky Wealth Warriors, host Glen Palmer sits down with Harry McKaig, CEO of Double Cross Vodka, to explore the evolving global spirits landscape and the commercial levers that drive billion dollar beverage brands. Harry shares insights from scaling CPG companies to over 1 billion in revenue, discussing premiumisation, pricing power, supply chain pressures, and how strategy shapes long term brand value. The conversation also dives into spirits as an alternative asset class, unpacking scarcity, aged stock, and why well positioned brands can offer compelling opportunities for both individual and institutional investors.
And to learn more about Whisky Wealth Mastery, where whisky lovers go to learn the investment side of the spirit properly and responsibly, go to:Personal LinkedIn Profile: https://www.linkedin.com/in/glen-palmer-online/Whisky Wealth Mastery LinkedIn Profile: https://www.linkedin.com/company/whisky-wealth-mastery/

In this episode, Glen Palmer sits down with Nicholas Cain, a Houston based food service designer with deep roots in hospitality and the wine trade, to explore what draws people to whisky beyond the glass. They discuss storytelling, provenance, and how whisky culture compares to wine when it comes to collecting, enjoyment, and long term value. The conversation offers a thoughtful perspective on whisky as both a passion and a potential alternative asset for curious enthusiasts.
And to learn more about Whisky Wealth Mastery, where whisky lovers go to learn the investment side of the spirit properly and responsibly, go to:Personal LinkedIn Profile: https://www.linkedin.com/in/glen-palmer-online/Whisky Wealth Mastery LinkedIn Profile: https://www.linkedin.com/company/whisky-wealth-mastery/

In this episode of the Whisky Wealth Warrior Podcast, host Glen Palmer speaks with Cameron Jessiman, Director of CJ’s Cask Company, a whiskey cask broker with hands on experience inside bonded warehouses. Cameron shares what really happens to casks during maturation, the risks investors often overlook, and why wood quality, regauging, and trusted relationships matter. The conversation offers a practical, ground level view of whiskey as a long term asset, from warehouse realities to smarter cask selection.
 
And to learn more about Whisky Wealth Mastery, where whisky lovers go to learn the investment side of the spirit properly and responsibly, go to:
 
Personal LinkedIn Profile: https://www.linkedin.com/in/glen-palmer-online/
 
Whisky Wealth Mastery LinkedIn Profile: https://www.linkedin.com/company/whisky-wealth-mastery/